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Driving In (12/2/24): Will the Holidays be Happy?

Looks like we stayed home more this past weekend, at least when it came to shopping

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I did manage to get out and about on Friday, and I found the malls pretty busy, at least as how close I got to one.

Outside of those locations, it felt like a lot of retailers were rather quiet, at least compared to the rush associated everywhere less than a generation ago.

Business was up overall, based on the initial estimates of Black Friday retail sales (+3.4% compared to last year). At the same time, foot traffic was noticeably down (-3.2%), and I imagine this was felt worse by locations outside of major shopping centers.

Naturally, the real growth was online, see a 5% bump over last year.

The overall numbers are in line with the annual Holiday Shopping Forecast released in October by the National Retail Federation. As for continued weakness with in-store sales, this will likely be factored into additional closures for 2025, which is not something developers or local leaders want to hear in cities and towns across the country.

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